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Advertising
/ Facebook Ads Course
Introduction
4
Welcome to the FB Ads Course!
Why You Should Learn FB Ads
Facebook Ads vs. Google AdWords
Foundations of Sales
The Initial FB Setup
7
Tools of the Trade
Creating a Facebook Page
Creating a Business Manager Account
Business Manager Setup
Campaign Objectives
Ad Sets
Ad Level
Ad Setup
3
Creating Your Very First Ad
Determining Your Goal
Choosing Your Market
Exclusive Facebook Group
1
Exclusive Facebook Group
Interests Targeting
3
Audience Insights
Tool #1: Getting Related Keywords
Tool #2: Getting Seed Keywords
BONUS #1: Campaign Launches
2
Advertising Policies
Text Overlay Tool
BONUS #2: Campaign Combinations
2
Combo #1
Combo #2
BONUS #3: Campaigns You Can Try
3
The Dream Scenario
Campaign #1
Campaign #2
FREE EBOOK
1
eBook: First-Hand Case Studies
Facebook Ads Course
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Advertising Policies
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